Why we built Frank & Earnest (and why we always tell it straight)

Spunkrats!

Frank & Earnest didn’t begin with a business plan. It began with a feeling – that good people doing good work deserved to be heard.

For years, we watched incredible organisations across the regions – small businesses, community services, healthcare teams, not-for-profits, agricultural groups and government-funded programs – pouring their energy into real, meaningful work. Work that strengthens communities, creates jobs, solves real problems. Work that actually makes life better for people.

These are the kind of businesses that hold towns together. And yet, too often, their stories weren’t reaching far enough. Not because the work or the stories weren’t strong, but because the telling wasn’t.

They were being told quietly, safely, or not at all – and the impact they were making wasn’t landing with the people who needed to hear it.

Some sounded too generic.
Some sounded to corporate.
Some didn’t sound like anything at all.

We couldn’t stand watching great work go unnoticed. We built Frank & Earnest because we know the right words can open doors that hard work alone can’t. We wanted to help organisations tell their stories with clarity and heart – the way they deserve to be told

We’re an anti-agency, on purpose.

No jargon. No layers of approval. No 40-page strategies collecting dust. No “we’ll circle back next quarter.”

Just straight talk, careful listening, practical strategy and storytelling that actually sounds like the humans behind the work – whether that’s a founder, a frontline nurse, a CEO, a program manager, a volunteer or a farmer.

We write clearly because we care.
We move quickly because communities and businesses move quickly.
And we tell the truth because it matters.

Proudly regional. Seriously straight-up. Zero ego.

We’re proudly regional, and proudly loud about what that means: Real context, real relationships, and real respect for the people doing the heavy lifting in ag, health, community services, local business and government-funded programs.

Because when your work is grounded in community, clarity isn’t optional. It’s essential. You don’t have time for corporate buzzwords. You need words that land.

That’s our lane. 

Why we tell it straight.

Telling people “it’s fine” helps no one.
Telling them the truth – kindly, directly, with clear next steps – is where the magic happens.

We’ll tell you if the message is confusing… if the content has gone beige… if the tone sounds like six different people.

And then we fix it.

Who we’re here for.

• Small to medium regional businesses doing brilliant, practical work.

• Local and state-funded organisations delivering programs that truly support communities.

• Not-for-profits in health, ageing, disability, agriculture and regional development.

• Teams who want consistency, clarity and a brand voice they aren’t embarrassed to use.

• Organisations making a difference — who just need help getting the word out.

The doers. The community builders. And the quiet powerhouses.

These are our people.

What you get when you work with us:

• A brand voice that finally feels like you.

• Messaging that cuts through.

• Content people actually want to read.

• Strategy without the smoke and mirrors.

• A team that calls it as they see it – with heart and honesty.

Because the world doesn’t need more agencies.
It needs more honesty.
More clarity.
More story.
And that’s exactly what we’re here to deliver – every time.

Bel & Peita