Your story isn’t the problem – your storytelling is.

That’s it, we’re calling it: Most business storytelling out there is meh. Polite. Predictable. Sanitised within an inch of its life. And beige doesn’t build trust, cut through or stop a single person from scrolling.

At Frank & Earnest, we don’t do beige.

For us, storytelling isn’t decoration - the stuff you sprinkle on top after the “real work” is done. Storytelling is the work. It’s how people understand you, choose you, remember you, and stay with you.

And if you don’t take control of that story, someone else will – your competitors, your customers, or the assumptions people make while trying to decode your confusing website.

Consider this your reminder to stop letting your story drift.
Take the wheel.
Get clear.
Get specific.
Get real.

In short… Get in, loser. We’re fixing your brand.

01. If it doesn’t sound like you, it’s wrong.

Your brand voice is the one thing nobody else can steal.
So why water it down, bury it under corporate speak, or let six different writers reinvent it every week?

Real storytelling starts with identity.
Not perfection.
Not trends.
You.

02. Clarity over cleverness (Every. Single. Time.)

Sure, clever can be cute.
But clarity makes you money.

People don’t buy what they don’t understand. So, if your audience needs a translator, a dictionary or a whiteboard to figure out what you’re saying, it’s already a no.

Say it straight or don’t bother.

03. Consistency is a superpower.

A good story is repeatable.
A strong voice sticks.
And a clear message saves your team hours of “umm… what do we say?”

Being consistent turns good content into brand punch.
It’s the difference between “Who are they again?” and “Oh, yeah. That’s definitely them.”

04. Your story isn't about you – but it needs to sound like you.

We’re story lovers but, you should know, people don’t actually want to hear your whole life story. They want the part that helps them.

The magic happens when your personality, your voice and your message meets their needs.

05. Storytelling isn’t for later. It’s for right now.

When things get busy, content is the first thing teams drop.
But quiet brands disappear fast.

The ones who plan, communicate and show up, win attention, trust and opportunities.

Because storytelling is not an add-on.
It is operational.
It is strategic.
It is leadership.

And if you’re too busy to care about your story, you may as well say you’re too busy to grow.

06. Truth beats polish. Always.

People can smell pretence a mile away.
Authenticity isn’t a buzzword. It’s the baseline.

We don’t rewrite you into someone else.
We turn you into the clearest, sharpest, most compelling version of yourself.

That’s the work. That’s the craft. And for us, that’s the fun.

07. Your story deserves better than “good enough.”

Good enough gets ignored.
Good enough blends in.
Good enough keeps your business stuck exactly where it is.

But a story told with intention?
A voice that finally fits?
Messaging that lands?

That’s the stuff people remember.
And it’s the stuff that builds brands.

At Frank & Earnest storytelling, is simple:

Tell the truth.
Say it clearly.
Show up consistently.
Sound like yourself.
Don’t apologise for it.

And when you’re ready to level up your story? We’re here – let’s get to work.

Peita