Posting poolside? Stop it. Here’s the Summer Content Plan to save your sanity.
If you’ve ever found yourself sunkissed, in wet cozzies, and furiously jabbing at your phone because you “forgot to post something” – congratulations, you’ve just experienced the annual business tradition known as Silly Season Content Chaos.
It happens every year.
December hits. Your brain melts. Your team vanishes. And suddenly you’re crouched under a beach umbrella trying to write something “festive but on-brand” while a fly circles your bevvie.
Let me be clear: no one’s best content gets written in 37-degree heat. And yet… businesses keep trying.
The brutal truth about summer posting
The end of the year isn’t just busy – it’s a vortex. You think you’ll “get ahead”, and then 10 minutes later you’re:
Wrapping gifts for the office Secret Santa
Attempting to remember payroll dates
Making small talk at 15 different end-of-year events
Googling “is pavlova a breakfast food?”
Writing social posts at 9.42pm with an expression as glazed as a Christmas Day ham
Visibility matters, sure. But visibility built in chaos? That’s a fast track to posting purgatory.
There is a better way. And it does not involve sacrificing your summer joy to the Algorithm Gods.
You don’t need a miracle. You need a system.
Enter: a real silly-season survival plan
A proper, thought-through, content-that-won’t-embarrass-you system.
The kind that:
Gives you pre-batched posts you can set and forget
Covers your brand through the “what day is it?” fog of December/January
Keeps your tone consistent even when you’re mentally checked out
Frees up space for more important seasonal priorities (snacks, naps, cold drinks)
It’s not rocket science – it’s just planning. And planning is the one thing most businesses completely abandon as soon as the weather hits 30°.
This is where the Summer Content Plan does the heavy lifting
We built it specifically for the silly season chaos spiral.
You get:
A full month of strategic, ready-to-post content
Another three months of posts so you can actually relax
A plan for rolling into 2026 without the January scramble
Clear messaging that sounds like your business (not a work experience kid)
It’s practical. It’s clear. And it keeps you from doing your na-na.
You deserve a summer. A real one.
A summer where your phone stays in your bag.
A summer where your cocktail doesn’t get warm while you’re fighting with Canva.
A summer where you actually rest – not panic-post.
Your content can run itself.
You just need the plan.
And we’ve got you sorted.
Bel