Your comms are fine (said no one ever). Here’s how to fix them for 2026.
Let’s be honest: if your comms were genuinely “fine,” you wouldn’t be Googling things like how to write a social post that doesn’t sound dry as toast or why does reading my website hurt more than a bikini wax ?
“Fine” is what people say when dinner is overcooked and they’re being polite.
“Fine” is what you call the haircut you’ll cry about in the car.
“Fine” is the baggy beige jumper of communication.
And if you’re relying on “fine” to carry you through 2026, you’re in trouble.
Here’s what “fine” usually hides:
A tone of voice that changes depending on who last touched the keyboard.
Social posts that sound like you wrote them at 11:38pm (because you did).
A website that’s technically correct but spiritually confused.
Emails that read like you’re apologising for existing.
Brand messaging that could belong to any business within a 200km radius.
Regional businesses don’t have time for that. Your customers want clarity, confidence and a sense that you actually mean what you say – not that you cobbled something together between running the business, running your household and running after everyone else.
Why you can’t see your own comms mess
Because you’re in it. Every day. Neck-deep.
It’s like trying to examine your own face. You’re too close to it to see the weird bits.
Most teams are juggling 247 priorities, and comms becomes the “we’ll deal with it later” task that never actually gets dealt with – until an opportunity comes up, or someone asks, “Do we have something written for this?” and the room goes silent…
Just so you know, that silence is expensive.
The Comms Health Check: because bandaids won’t cut it
A Comms Health Check is not a vibe check.
It’s not a “we’ll just tidy this up” moment.
It’s a straight-up diagnostic.
We’ll tell you:
Where you’re confusing people
Where you’re losing people
Where you’re wasting time
Where you’re sounding like a committee meeting
And we’ll tell you exactly how to fix it. Fast, clearly and with brutal kindness.
Do it now. Because 2026 won’t wait for you to get organised
Your competitors are getting louder.
Your audiences are getting busier.
And algorithms have the attention span of a toddler on red cordial.
Clarity is your advantage, consistency is your credibility, and a clean, confident story is what cuts through the noise – especially in regional markets where reputation is everything.
Here’s the truth (and you might as well hear it from us):
Your comms aren’t “fine.”
They’re overdue for a check-up.
And you deserve messaging that works as hard as you do.
Peita